strategic marketing & innovation

We are a result-passionate, flexible, and hands-on consultancy

strategic marketing & innovation

Sometimes, you do not have the internal resources to solve a marketing challenge. Or the time. Or neither.

‘Pourquoi pas’ is a result-passionate, flexible, and hands-on consultancy.

We tackle marketing, innovation, and strategic challenges, working hand in hand with your teams, designing a bespoke approach to your challenges, in order to provide a solution that is efficient.

This approach is fed by Sandrine Delabrière’s 20-year experience of brand management, both as a marketer on local and global positions in blue-chip corporations (NIVEA, GlaxoSmithKline, Danone), and as a consultant (London, Paris, Dubai, Hong Kong, Beijing).

We have a track record of successes on small and large-scale projects, and are proud of having worked repeatedly with many clients over several years.
We have experience with major corporations as well as with start-ups, and have worked in many different industries: food and drinks, cosmetics, mass market and premium, services…

Whenever needed, we leverage our partnerships with experts in various fields and geographies to gather a bespoke team (researchers, designers, analysts, …).

our services

Marketing

positioning or re-positioning work, portfolio or product audit, brand activation, communication strategy, leadership on packaging and promotional executions

Innovation

idea generation, ideas’ incubation into launch propositions, trends analysis, insight work, hands-on launch support, development or reshaping of innovation processes

Support

brand planning, workshop set up and facilitation, coaching on marketing skills

our approch

Result-passionate

We make the objectives 100% clear upfront
We bring a strong experience of brand management in blue-chip companies, and a track-record of successes
We are proud of our pattern of returning clients over the years.

Tailor-made

The first stages include a direct approach to consumers: store-checks, trends safari, insight, behavioral work…

We offer to work hand in hand with the internal teams

Hands-on

The first stages include a direct approach to consumers: store-checks, trends safari, insight, behavioral work…

We offer to work hand in hand with the internal teams

Some of our recent success stories

Dubai Airport

innovation marketing support

Innocent super smoothies

innovation marketing strategy

Galderma, global

marketing strategy

Danone Waters UK

innovation marketing strategy support

Fromageries Bel, UK, Europe, Middle-East

innovation marketing strategy support

Kerry foods, UK and global:

innovation marketing support