Sometimes, you do not have the internal resources to solve a marketing challenge. Or the time. Or neither.

‘Pourquoi pas’ is a result-passionate, flexible, and hands-on consultancy.

We tackle marketing, innovation, and strategic challenges, working hand in hand with your teams, designing a bespoke approach to your challenges, in order to provide a solution that is efficient.

This approach is fed by Sandrine Delabrière’s 20-year experience of brand management, both as a marketer on local and global positions in blue-chip corporations (NIVEA, GlaxoSmithKline, Danone), and as a consultant (London, Paris, Dubai, Hong Kong, Beijing).

We have a track record of successes on small and large-scale projects, and are proud of having worked repeatedly with many clients over several years.
We have experience with major corporations as well as with start-ups, and have worked in many different industries: food and drinks, cosmetics, mass market and premium, services…

Whenever needed, we leverage our partnerships with experts in various fields and geographies to gather a bespoke team (researchers, designers, analysts, …).